Friday, 17 April 2009

Crank 2 Takes A New Approach To Promotion

It seems that the studios are constantly looking for new and interesting ways of promoting their latest movies, from the ever faithful teaser trailers and posters, to those ideas which take the whole idea of promoting the film and just come up with something which just brings a big cheesy fan boy grin to my face. One film which managed to do this recently was "Crank 2: High Voltage" the follow up to the bonkers original movie, which basically consisted of Jason Statham, doing what Jason Statham does best I.e running around with his shirt off , looking angry and beating the snot out of anyone who crosses him, kinda like a less subtle (and beardless) Chuck Norris.

Crank might have been mindless fun, much like Statham's other franchise "The Transporter" but it was still enjoyable viewing and personally I'm excited to see just how much further Mark Neveldine & Brian Taylor can push the material before it becomes too insane, which was a problem that "The Transporter 2" (2005) suffered from in places, especially with certain CGI heavy moments.
Still in the meantime you can enjoy the latest creative piece of marketing, which allows you control Chev Chelios, through three different missions while constantly trying to find unique ways of charging his mechanical heart, in a way that is none to dissimilar to those "Choose your own Adventure books" that I know I used to read as a kid, were you had to turn to certain pages, based on the actions you choose.

I urge you to check it out for yourselves by clicking here

In the meantime, for the Statham / action fans amongst you "The Transporter 3" get a UK DVD release on Monday, as well as a lovely steelbook containing all three movies, for people like myself who love their steel books.

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